← RETURN TO JOURNAL
When You Should Hire a Studio (and When You Shouldn't)
A frank look at when working with an outside studio actually pays off — and when hiring in-house or doing it yourself is the better call.
Not every project should be built by a studio. Not every project should be built in-house. Knowing which is which will save you months of pain.
Hire a studio when
- The project is well-defined and time-bound
- You need senior-level judgment for a short window
- Your team has domain expertise but no bandwidth
- You need cross-disciplinary craft (design + engineering + strategy) that would take three hires to assemble
Hire in-house when
- The system will be central to your business for the next five-plus years
- The scope is genuinely open-ended and evolving
- The knowledge accumulates in a way that compounds internally
- You have the recruiting and management capacity
Do it yourself when
- The build is small and mostly a learning exercise
- The requirements are still being discovered
- The budget is very small and the timeline is very flexible
The tell
Not sure which category your project falls into? Ask us — we'll tell you honestly, even if the answer is "you don't need us."
Read something worth building on?
Start a Project →